There is a more modern alternative to raising funds from friends and family called crowdfunding.
This involves using a choice of online platforms that enable you to find business start-up capital from a multitude of small investors.
The best known platforms are Kickstarter, Indiegogo and Crowdfunder, but others include RocketHub, Seedrs and Crowdrise. There are some that specialise in particular sectors, such as PledgeMusic and Sellaband.
These crowdfunding sites are used by private individuals, limited companies, and charities to raise money. Done properly it’s possible to crowdfund a new business start-up.
The key is to create a profile that shows what’s special about your venture, and the business goals you have. Then, promote the page heavily to friends, family and on social media.
Members of the public can then pledge small sums, in return for such things as discounts, goods or services in kind, or a share of future profits.
Be careful not to oversell what you’re offering, and keep your target crowdfunding total realistic.